HAYABUSA GROUP
GLOBAL BUSINESS DEVELOPMENT COMPANY

We build businesses for the world.
We turn ideas into action across borders.

HAYABUSA GROUP is a global business development company connecting Japan with the world.
From global expansion and international sports and entertainment to sponsorships, sales and distribution, joint ventures, EX SYSTEM technology, culture and food, we build each business from concept and partner development through market entry and execution.

CURRENT GLOBAL OPPORTUNITIES

Current Global Opportunities

Opportunities currently active or in development for companies, brands, sponsors, distributors, operators and other partners.

01
Sponsor / Partner

International Sports & Entertainment

Sponsorship, VIP hospitality, brand activation and business partnership opportunities within international sports and entertainment projects.

Explore Opportunities ↗
02
Business Partner

Global Market Expansion

Business development connecting companies, products and services with new markets across Asia, the Middle East and beyond.

Explore Opportunities ↗
03
Sponsor / Brand

Sponsorship & Brand Activation

Brand exposure and collaboration opportunities through events, experiences, VIP programs and international markets.

Explore Opportunities ↗
04
Distributor / Operator

Sales & Distribution

New-market and new-channel development for food, lifestyle, technology and other sectors.

Explore Opportunities ↗
05
JV / Strategic Partner

Joint Ventures & Business Development

Mid- to long-term joint ventures and business creation built around selected markets and projects.

Explore Opportunities ↗
06
Technology / Venue Partner

Technology & Experience

Experience-driven business models with venues, brands and operators using EX SYSTEM and related technologies.

Explore Opportunities ↗
OUR VISION

From Japan to the world.
From one global market to another.

Connect.
Experience.
Enjoy.

HAYABUSA GROUP is a global business development company that connects companies, brands, rights holders, venues, technology providers and local partners to plan, develop and execute businesses across borders.

We work backward from each client’s objective—global expansion, new revenue, partner development, sponsorship, distribution, events, IP or new ventures—to build the right commercial structure.

Japan is one of our strengths, not the boundary of our business. We connect Japan with the world, the world with Japan, and global markets with one another.

HOW WE WORK

Turning Cross-Border Opportunities into Business

Our value lies not in a single service, but in bringing projects, markets, rights, companies and people together around a viable business opportunity.

01 / PROJECTS

Create Opportunities First

We do not simply wait for assignments; we originate and develop projects ourselves.

02 / NETWORK

Connect the Right Players

Brands, sponsors, rights holders, venues, distributors, operators and business partners.

03 / MARKETS

Operate Across Borders

Japan, ASEAN, Greater China, the Middle East and other global markets.

04 / COMMERCIAL

Build Paths to Revenue

Sponsorships, sales, licensing, events, VIP programs, joint ventures and new businesses.

JOIN THE OPPORTUNITY

Ways to Participate

Participate in the role that best fits your company’s objectives.

01
Sponsor

Participate as a Sponsor

Build your brand through international projects, events and experiences.

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02
Partner

Participate as a Strategic Partner

Co-develop joint ventures, international expansion and new businesses.

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03
Distributor

Participate as a Distributor

Bring products and services into new countries and markets.

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04
JV / Business

Participate as a JV / Business Partner

Build long-term joint businesses around selected projects.

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05
Brand

Participate as a Brand

Join events, VIP programs, collaborations and market promotions.

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06
Investment

Participate as an Investor

Evaluate business opportunities where an appropriate investment structure has been established.

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WHAT WE BUILD

What We Build

We create business opportunities first, then bring together the partners needed to make them work.

01

International Sports & Entertainment

International events, rights, sponsorships, VIP programs, fan experiences and commercial development.

02

Global Market Projects

Business development and market expansion across Japan, ASEAN, Greater China, the Middle East and beyond.

03

Technology & Experience

EX SYSTEM, experiential retail, digital touchpoints and new commercial channels.

04

Products & Distribution

Cross-border business and distribution development for food, lifestyle, culture and other products.

BUSINESS

Business Capabilities

We combine multiple business capabilities around one goal: creating sustainable businesses across borders.

01
SPORTS & ENTERTAINMENT

Sports & Entertainment

We integrate international sports events, VIP programs, sponsorships, merchandising, broadcasting and cultural exchange across football, baseball, basketball, golf, jiu-jitsu, judo, karate, kendo and more.

  • International Sports Events
  • Legends Exhibitions
  • VIP / Sponsorship Programs
  • Broadcasting / Merchandising / International Exchange
↗
02
GAMES & ESPORTS

Games & Esports

Competitive tournaments, offline events, fan experiences, broadcasts and joint projects with game companies and platforms.

  • Competitive Events including eFootball
  • Offline Tournaments
  • Fan Events
  • Sponsorship & Broadcast Partnerships
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03
ANIME & IP

Anime & IP

Exhibitions, merchandise, pop-ups and international events built around anime, characters and game IP.

  • IP Exhibitions & Events
  • Limited-Edition Merchandise
  • Fan Meetings
  • International Pop-Ups
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04
EXPERIENCE & TECHNOLOGY

Experience & Technology

Through EX SYSTEM, digital technologies and Web3, we connect real-world experiences with new forms of commerce and community.

  • EX SYSTEM
  • Experiential Retail
  • IoT / Digital
  • EMOCHAIN / Web3
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SPORTS & MARTIAL ARTS

Connecting the world through
sports and martial arts.

HAYABUSA GROUP develops sports and martial arts as a business platform connecting international events, cultural exchange, sponsorships, VIP experiences, products, IP, broadcasting and B2B opportunities.

GLOBAL SPORTS

Sports

A project area combining international competitions, exhibitions, fan events, sponsorships, hospitality, merchandising and broadcasting.

FootballBaseballBasketballSPORTS EVENTSVIPSPONSORSHIP
MARTIAL ARTS / BUDO

Martial Arts / Budo

Bringing Japanese martial arts culture into international exchange, experiences, education, events and brand collaborations.

Jiu-JitsuJudoKarateKendoBUDOCULTURAL EXCHANGE
EDUCATION & FUTURE GENERATION

Connecting future generations
with the world through education.

Through school programs, special classes, inquiry-based learning, career education, global education, sports, culture and STEAM, we create opportunities for young people to engage with the world and society as something relevant to their own lives.

Schools & Special Classes

Programs connecting companies, experts and schools through career education, global awareness, entrepreneurship, international expansion and Japanese culture.

Inquiry Learning & STEAM

Inquiry-based learning using EX SYSTEM, product development, AI, video, payments and marketing to develop critical thinking and creative skills.

Sports & Martial Arts Education

Learning teamwork, respect, challenge and international exchange through football, baseball, basketball, golf, jiu-jitsu, judo, karate and kendo.

Culture & Global Education

Programs exploring Japanese culture and industry—including traditional crafts, matcha, anime and games—through a global perspective.

SPORTS & WELLNESS

Bringing sports and wellness
into everyday life.

We combine EX SYSTEM with protein, matcha protein, sports nutrition, corporate wellness and event nutrition stations.

Protein EX SYSTEM

Experiential stations providing protein and nutrition drinks for universities, gyms, sports facilities, stadiums and offices.

Matcha Protein

Product development combining Japanese matcha with protein, linked with the HAYABUSA JAPAN matcha business.

Athlete Nutrition

Protein, electrolyte drinks, snacks and nutritional support for sports environments, including potential joint models with teams, universities and events.

Corporate Wellness

A corporate wellness and B2B model delivering health-focused drinks and nutrition products through EX SYSTEM in offices and facilities.

05
CULTURE & LIFESTYLE

Culture & Lifestyle

We bring culture, food, craftsmanship and lifestyle across borders and turn them into products, spaces and experiences.

  • Traditional Crafts & Art
  • Matcha & Food
  • International Brands Entering the Japanese Market
  • Hotels / VIP / Gifts
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06
GLOBAL BUSINESS

Global Business

We support global expansion, Japan market entry, sales, distribution, joint ventures and local partner development in both directions.

  • Market Research & Test Sales
  • Distribution & Wholesale
  • Joint Ventures & Partnerships
  • Japan ⇄ Global
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EVENTS

Across borders,
we share the excitement.

Sports, games and anime can be enjoyed together regardless of language. HAYABUSA designs events as platforms that bring people together.

GLOBAL EVENTS

SPORTS
× GAMES
× ANIME

From stadiums and expos to commercial venues and urban spaces, we extend events beyond a single day into sponsorship, VIP, merchandising, broadcasting, IP and B2B opportunities.

SPORTSESPORTSANIMEVIPSPONSORMERCH
EVENT ECOSYSTEM

Experience
becomes
Business.

TICKETINGBROADCASTPOP-UPB2BCOMMUNITY
WHY HAYABUSA

Beyond concepts.
Into the market.

From planning and partner development to testing, sales, events and ongoing operations, we turn cross-border ideas into executable businesses.

01 / CROSS-BORDER

Connect Japan with Global Markets

From our bases in Japan and Malaysia, we support expansion across Asia, the Middle East and beyond.

02 / EXPERIENCE

Turn Experiences into Commerce

We turn experiences—events, pop-ups and EX SYSTEM—into sales, business discussions and ongoing commercial opportunities.

03 / PARTNERSHIP

Bring the Right Partners Together

We assemble companies, buyers, sponsors, venues and local partners around each project.

04 / MULTI-BUSINESS

Build Across Sectors

We create new revenue opportunities across sports, games, IP, crafts, food and technology.

HOW WE CAN WORK TOGETHER

From conversation
to business.

These are the main ways companies work with HAYABUSA GROUP. Contact us directly about global expansion, international events, sponsorships and JVs, EX SYSTEM, wholesale and distribution, or related opportunities.

GLOBAL EXPANSION

Discuss Global Expansion

From market research and local visits to test sales, distribution, wholesale, JVs and permanent market entry.

Contact Us
JAPAN MARKET ENTRY

Enter the Japan Market

Supporting international companies and brands entering Japan through sales partners, events and business development.

Contact Us
EX SYSTEM

Deploy EX SYSTEM

Deployment planning, installation, sales partners, operations and content development.

Contact Us
SPONSOR / JV

Discuss Sponsorship / JV

Strategic partnerships for international events, joint ventures and local market development.

Contact Us
WHOLESALE

Source Japanese Products

Wholesale and B2B sourcing for matcha, food, traditional crafts, art and lifestyle products.

Contact Us
EVENTS

Develop an Event

Planning and partnerships for sports, esports, games, anime/IP and cultural events.

Contact Us
TRACK RECORD / MILESTONES

Track Record & Current Progress

We publish selected track records and project updates that can be disclosed publicly. Client and brand names are shown only where publication is permitted.

2025.02.26 / KUALA LUMPUR

Embassy of Japan in Malaysia
Emperor’s Birthday Reception

Exhibited Japanese traditional crafts and culture, creating an opportunity for guests to experience Japanese culture in an international setting.

2024– / JAPAN & MALAYSIA

Traditional Craft & Art

Advancing product proposals, exhibitions and international expansion across traditional crafts, art, hospitality and gifting.

2026 / DEVELOPMENT

EX SYSTEM
Prototype Development

Developing a prototype experiential retail system combining visual presentation with beverage and product sales.

Potential projects, companies or brands under negotiation, and unconfirmed events are not presented as completed track records. Updates will be published after formal announcements.
NEWS / PRESS

News & Updates

Official updates on new projects, products, events and global expansion.

2026.09
CORPORATE

HAYABUSA GROUP launches its renewed global website.

2026
TECHNOLOGY

Development and commercialization of the experiential retail platform “EX SYSTEM” moves forward.

2025.02.26
CULTURE

HAYABUSA GROUP presents Japanese culture and traditional crafts at the Emperor’s Birthday Reception hosted by the Embassy of Japan in Malaysia.

GLOBAL BUSINESS

Global Markets

From Japan to the world, from the world to Japan, and from one global market to another.

01 / DISCOVER

Market & Partner

Research markets and identify local partners, venues, distribution networks and potential sponsors.

02 / TEST

Test & Experience

Validate market response through test sales, pop-ups, events, EX SYSTEM and other formats.

03 / SCALE

Sales & JV

Scale through distributors, wholesale, permanent sales channels, JVs, local entities and event businesses.

WORK WITH HAYABUSA

Build businesses that connect the world—
together.

Contact
BUSINESS STARTS WITH A CONVERSATION

Global expansion or a new business—
start with a conversation.

You do not need to have a fully developed plan. Tell us your objective—market, product, event, sales, JV or otherwise—and we will help define the right starting point.

FAST CONTACT

Business Inquiry

New business, global expansion and joint ventures

contact@dsph.world
CONTACT / PARTNERSHIP

Join the Businesses We Are Building

Tell us how you would like to participate—as a sponsor, partner, distributor, brand, JV partner or in another role.

GENERAL

General Inquiries

Company information, media inquiries and other requests.

info@dsph.world
BUSINESS

Business & Partnerships

General business inquiries and new projects.

contact@dsph.world
PARTNERSHIP

JV / Sponsorship / Distribution

Joint ventures, sponsorships, joint businesses, distributors and sales partners.

partner@dsph.world
EVENT

Event Inquiries

Sports, esports, games, anime and IP events.

event@dsph.world
EX SYSTEM

EX SYSTEM

Deployment, sales partners, franchise opportunities, installation and operations.

exsystem@dsph.world
WHOLESALE

Wholesale & Trade

Matcha, food, crafts and lifestyle products.

wholesale@dsph.world
JAPANESE FOOD & GLOBAL TRADE

Japanese food,
from retail to wholesale.

HAYABUSA GROUP handles B2B inquiries for Japanese food products—including matcha and wagyu—across retail, wholesale, foodservice, international distribution and export.

Matcha

Retail products, foodservice formats, bulk supply, café and restaurant use, wholesale, and business inquiries from international buyers and distributors.

RETAILWHOLESALEB2BEXPORT

Japanese Wagyu

We coordinate retail, restaurant, hotel, foodservice, wholesale and international distribution opportunities according to the requirements of each project.

RETAILWHOLESALEHORECAGLOBAL TRADE
COMPANY

HAYABUSA
GROUP

Japan / Malaysia / Global

you&meDSPH Co., Ltd. / HAYABUSA GROUP — Representative Director: Hayabusa Tatara

Japanyou&meDSPH Co., Ltd. (HAYABUSA GROUP)
Urban Net Shijo-Karasuma Building 6F, 101 Kankoboko-cho, Shimogyo-ku, Kyoto, Japan
MalaysiaYOU&ME DSPH SDN. BHD.
Office: The Exchange 106 TRX 23028, Jln Tun Razak, Imbi, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
RepresentativeHayabusa Tatara, Representative Director
BusinessSports & Martial Arts / Games & Esports / Anime & IP / Experience & Technology / Culture & Lifestyle / Global Business